* Amaechi |
The man at the centre of ministerial screening controversy, former Governor of Rivers State, Rotimi Amaechi took off time from his political troubles to recall some of the factors that won President Muhammadu Bihari the presidential elections in April, 2015
Amaechi who served as the Director-General of the APC Presidential Campaign Council regaled his audience in Lagos how the Red Communication a Public Relations & Communication firm utilised the social media and public relations strategies to change the fortunes of Buhari, propelling him from a losing candidate to a winner
He spoke glowingly of Adebola Williams, Founding Partner of Red Media Africa and Chude Jideonwo, its Managing Partner: "I took a risk with Chude & Adebola to handle the presidential campaign and they did a great job” he said
Amaechi gave his speech at The RED Summit Gala night celebration, saying “I thank Adebola Williams & Chude Jideonwo for taking that responsibility of handling the presidential campaign. They sold our candidate to Nigerians against popular opinion. They got President Muhammadu Buhari to wear a suit, something he hadn't done for over thirty years and that was one of the biggest highlights of the campaign. Those images broke barriers and sold the man."
He continued, "We always say God won the election but their role can't be overemphasized. They created an impression that we had money, made the other people afraid and think we could match them money for money but we really couldn't. It was their creativity. I thank them and wish them the very best." he concluded
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